One thing that is baffling me with business models today, particularly in the technology space is… why would you spend 5x to 10x more marketing budget, sales efforts and compensation pay-outs on acquiring new customers, only to treat them worse once they become...read more
Who should be involved in Customer Relationship Management "CRM". Sales? Marketing? Finance? Delivery? Support? Research? The best answer we find is..... ALL OF THEM! It’s a common misconception that CRM is a technology in isolation and only designed for Sales. We...read more
That’s a great question but one we don’t hear as much as we would like! All too often, we’ve seen companies jump in and find that the project fails. Below are just a few of the fundamental reasons why: Technology is selected based on the hype or recommendation of...read more
Welcome to ‘Connecting Business’. We are excited to relaunch our company with a new name and branding (formerly Lee Nightingale Limited). We provide businesses with Insight, Clarity and Knowledge to obtain Optimum Business Performance! Harness your data to not just...read more
We focus on understanding your needs before jumping in to try and solve problems.
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